MY STORY
I started my music industry career in artist management. I appreciated working with musicians because I related deeply to what it was like to be the artist (as leading up to that point, for most of my entire life, I was an actor/singer/dancer.)
From management, I moved into marketing and publicity and eventually started a digital marketing agency, Sneak Attack Media which served bands, artists and labels. I ran the company for 12 years before it was acquired by entertainment marketing agency The Syndicate - I had the honor of running the digital marketing department there for about 3 years.
But backing up…about 6 years into running my company, I hit an absolute wall of burnout that was a result of chronic stress. I was totally depleted, running on pure adrenaline and my nervous system was fried. Work was insane, but it wasn’t just work - I realized I simply didn’t have the tools to manage stress well, and even though I was “healthy” - I was quite unwell. And it wasn’t just mental - it was physical as well. And it was affecting every part of my life.
I worked with some amazing integrative practitioners who helped me understand the lifestyle changes I needed to make to restore my nervous system (and keep it healthy), and how to manage my stress and break out of my old habits to finally feel better. I was seeing so many other people around me going though similar challenges - artists, colleagues, friends - and when I recovered, I felt a pull to help others people recover from (and prevent) this feeling - especially those of us who have lifestyles that defy the norms of “work/life balance.”
In 2015, I earned my certification as an Integrative Nutrition Health Coach and since then I’ve gotten a number of other certifications as well, including the Five Archetypes, a transformational system based on the Chinese Five Elements which I use to help clients quickly break through behavioral patterns they’ve been stuck in for some time.
I’m extremely grateful to be able to help fellow creatives and artists and music industry professionals and entrepreneurs build sustainable careers doing what they love - without burning themselves out.
CERTIFICATIONS/TRAINING:
Integrative Nutrition Health Coach, Institute for Integrative Nutrition
Coaching Intensive Practicum, Institute for Integrative Nutrition
Advanced Health Coach Training: Gut Health, Institute for Integrative Nutrition
Certified Five Archetypes Coach
Certified Mental Health First Aider
Reiki Level II